Comparative Advertising

Comparative advertising is allowed if it does not create confusion with the trademarks, company names, logos or commodities of the competitor. Comparative advertising may not be misleading or defamatory. It is e.g. forbidden to claim the competitor’s product inferior. Quality comparisons are allowed, but the advertiser needs to prove the facts presented. Products can be compared with the company’s own previous products or the competitors’ products. The advertiser cannot be biased or misleading in a sense that the advertiser pays attention only to the facts that are advantageous to the advertiser. Comparative advertising needs to present a proper picture of the objects that are compared and the basis of comparison.